The Problem
Zejd, a Lebanese olive oil brand, wanted to expand into the U.S.—but not with another generic skincare line. The challenge was deeper:
How do you modernize centuries-old rituals without stripping away their meaning?
How do you build a skincare experience that actually feels personal?

Who It’s For
Uoon was made for people who treat skincare like a sacred ritual—design-conscious, wellness-obsessed “skinthusiasts” who want products that are clean, sensory, and emotionally tuned-in. They care where ingredients come from. They care how things feel. They want to be part of something that matters.

Why Now
Skincare has gotten too sterile, too generic, too surface-level. Meanwhile, we’re seeing a rise in AI-powered personalization, ancestral wellness, and slow rituals. Uoon brings these worlds together—honoring heritage, powered by tech, and built for presence. This felt like the right time to offer something slower and smarter.